$O$ | ||||
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Studio album by | ||||
Released | 12 October 2010[1] | |||
Recorded | 2008–2009 | |||
Genre | Alternative hip hop, rave, electronica | |||
Length | 68:03 (original release) | |||
Label | Indie/Cherrytree (re-release) | |||
Producer | DJ Hi-Tek Diplo ("Evil Boy" on re-release) | |||
Die Antwoord chronology | ||||
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Die Antwoord studio album chronology | ||||
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Singles from $O$ | ||||
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Aggregate scores | |
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Source | Rating |
Metacritic | (69/100)[2] |
Review scores | |
Source | Rating |
AllMusic | [3] |
One Thirty BPM | (87%)[4] |
Pitchfork Media | (5.5/10)[5] |
Robert Christgau | A−[6] |
Rolling Stone | [7] |
Spin | (7/10)[8] |
The A.V. Club | B[9] |
NME | (5/10)[10] |
$O$ is the debut studio album by South African rap-rave group Die Antwoord. The album was initially a widely circulated internet-only release, and made available to stream for free on the band's website prior to Interscope Records signing the band. The song "Wat Pomp?" had a music video released on 6 June 2009, followed by "Enter the Ninja" (a track with previous exposure as a viral video on YouTube and other video-hosting services), which received an official release on 9 August 2010. "Fish Paste" and "Beat Boy" have also been released as promotional singles. "Enter the Ninja" debuted at #37 in the UK Music Charts on 19 September 2010.
Following the group's signing to Interscope in the US, it was announced that $O$ would be re-released in physical format with a different track listing.[11][12] Diplo produced one of the new tracks on the re-release, "Evil Boy", for which a promotional video was made available on 6 October 2010. The US iTunes digital release includes the previously hidden track "$O$" separately, a bonus track "Wat Pomp?" and an alternate version of "Evil Boy" titled as "Evil Boy (F**k You In The Face Mix)" not present on US physical release.[13]
In an interview Ninja mentioned that he considered the album to be the first in a five-album plan.[14]