@HopeMob was a not-for-profit crowdfunding site that raised money for direct aid to worthy causes. It was co-founded by Shaun King and Chad Kellough in 2012. People with specific needs applied to the site and were vetted. The vetting included asking for references, conducting interviews, and researching on social media. Support was then given to approved projects to help them present a compelling case. Funds were raised and used to purchase the specific items people needed, such as a medical procedure; money was not given directly to those raising funds.