| "10 Minutes" | ||||
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&sq=Envato&lang=en&file=File:10_Minutes_(Inna_song_-_cover_art).png) One of the various cover artworks used to commercialize "10 Minutes" worldwide. | ||||
| Single by Inna feat. Play & Win | ||||
| from the album Hot | ||||
| Released | 25 January 2010 | |||
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| Length | 3:19 | |||
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| Inna singles chronology | ||||
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"10 Minutes" is a song recorded by Romanian singer Inna for her debut studio album, Hot (2009), featuring Romanian trio Play & Win. It was released as the fifth and final single from the record on 25 January 2010. Written and produced by Play & Win members Sebastian Barac, Radu Bolfea and Marcel Botezan, "10 Minutes" is a synth-pop and electropop track stylized to fit the style of music consumed in the United States. Its style was also regarded as a departure from her past work by both Inna and one critic.
Reviewers praised "10 Minutes" and deemed it one of Inna's highlights in her career. The song was aided by an accompanying music video uploaded on 26 June 2010 onto the singer's YouTube channel. Shot by British director Paul Boyd in London, United Kingdom, it mainly portrays Inna residing at a club with fellow background dancers. For further promotion, Inna also performed "10 Minutes" on several occasions, including at the 2010 Romanian Music Awards and during her own Inna: Live la Arenele Romane gig in Bucharest, Romania in 2011. Commercially, the song was a modest hit, reaching the top 20 in a few countries.