Fashion of the 1980s was characterized by a rejection of 1970s fashion. Punk fashion began as a reaction against both the hippie movement of the past decades and the materialist values of the current decade.[2] The first half of the decade was relatively tame in comparison to the second half, which was when apparel became very bright and vivid in appearance.
One of the features of fashion in the second half of the 1980s was the interest in alternative forms. In the 1980s, alternative trends became widespread.[3] This phenomenon has been associated with such phenomena as street style, punk and post-punk.[4]
During the 1980s, shoulder pads, which also inspired "power dressing," became common among the growing number of career-driven women.[5][6]
Hair in the 1980s was typically big, curly, bouffant and heavily styled. Television shows such as Dynasty helped popularize the high volume bouffant and glamorous image associated with it.[7][8] Women in the 1980s wore bright, heavy makeup. Everyday fashion in the 1980s consisted of light-colored lips, dark and thick eyelashes, and pink or red rouge (otherwise known as blush).[9][10]