The 1994 Australian Touring Car season was the 35th year of touring car racing in Australia since the first runnings of the Australian Touring Car Championship and the fore-runner of the present day Bathurst 1000, the Armstrong 500.
Two major touring car categories raced in Australia during 1994, 5.0 Litre Touring Cars and 2.0 Litre Touring Cars. Between them there were 21 touring car race meetings held during 1994; a ten-round series for 5.0 Litre and 2.0 Litre Touring Cars - the 1994 Australian Touring Car Championship (ATCC); a six-round series for 2.0 Litre Touring Cars - the 1994 Australian Manufacturers' Championship (AMC); support programme events at the 1994 Australian Grand Prix and 1994 Australian FAI Indycar Grand Prix, two stand alone long-distance races, nicknamed 'enduros'; the Winfield Triple Challenge at Eastern Creek Raceway.