| 1996 Denver Broncos season | |
|---|---|
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| Owner | Pat Bowlen |
| General manager | John Beake and Mike Shanahan |
| President | Pat Bowlen |
| Head coach | Mike Shanahan |
| Offensive coordinator | Gary Kubiak |
| Defensive coordinator | Greg Robinson |
| Home field | Mile High Stadium |
| Results | |
| Record | 13–3 |
| Division place | 1st AFC West |
| Playoff finish | Lost Divisional Playoffs (vs. Jaguars) 27–30 |
| Pro Bowlers | |
| AP All-Pros | 5
|
| Team MVP | Terrell Davis |
| Uniform | |
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The 1996 Denver Broncos season was the franchise's 27th season in the National Football League, the 37th overall and their 2nd under head coach Mike Shanahan. The Broncos improved on their 8–8 record from 1995 and finished the season with a 13–3 record. They also clinched the AFC West for the first time since 1991, and earning the top seed in the AFC Playoffs.
In the playoffs, the Broncos were upset by the Jacksonville Jaguars in the Divisional Round, 30–27. Prior to their defeat, they were the top-seeded team in the NFL and were heavily favored to go to and win the Super Bowl by many analysts, breaking the AFC losing streak from the 1980s. The loss rendered the 1996 Broncos team as a historic failure, as it was a major Super Bowl or bust year.