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The 2010 ARCA Racing Series presented by Re/MAX and Menards was the 58th season of the ARCA Racing Series. The season began on February 6 with the Lucas Oil Slick Mist 200 and ended on October 9 with the American 200 presented by Black's Tire and Auto Service. Patrick Sheltra, driving for his own team, Sheltra Motorsports, won the championship.
This season was notable for the season-opening race, the 2010 Lucas Oil Slick Mist 200 at Daytona, which had the largest audience of any ARCA event in the history of the series with 2.4 million viewers tuning in on the Speed Channel. The high viewership was due to the fact that Danica Patrick was competing in the event, which was her first stock car start as part of her move from the IndyCar Series to NASCAR.[1] This garnered a lot more media coverage for the ARCA Series and attention to the series as a whole by race fans starting that year.