2013 YouTube Music Awards | |
---|---|
Sponsored by | Kia |
Date | Sunday, November 3, 2013 |
Location | Pier 36, New York City |
Hosted by | Jason Schwartzman and Reggie Watts |
Television/radio coverage | |
Network | YouTube |
The 2013 YouTube Music Awards, abbreviated as the YTMA, was the inaugural music award show presented by YouTube. The inaugural award show was held on November 3, 2013, streamed live from Pier 36 in New York City, with additional shows in Seoul, Moscow, Rio de Janeiro, and London.
Unlike other award shows, the winners were entirely voted on by fans.[1] The show was directed by Spike Jonze.[2]
"None of us have done anything live before or an awards show – in a way we're all like amateurs on YouTube ourselves, making our first video. So even if it's messy, it'll be live," Jonze admitted to Billboard.com.[3]