50 Cent Party

50 Cent Party
Simplified Chinese五毛党
Traditional Chinese五毛黨
Literal meaningfive-dime party
Transcriptions
Standard Mandarin
Hanyu Pinyinwǔmáo dǎng
Bopomofoㄨˇ ㄇㄠˊ ㄉㄤˇ
Wade–Gileswu3-mao2 tang3
Yue: Cantonese
Jyutpingng5mou4 dong2
Ziganwu
Simplified Chinese自干五
Traditional Chinese自乾五
Transcriptions
Standard Mandarin
Hanyu Pinyinzì gān wǔ
Bopomofoㄗˋ ㄍㄢ ㄨˇ
Wade–Gilestzŭ4 kan1 wu3
Yue: Cantonese
Jyutpingzi6 gon1 ng5
Internet commentator(s)
Simplified Chinese网络评论员
Traditional Chinese網絡評論員
Transcriptions
Standard Mandarin
Hanyu Pinyinwǎngluò pínglùn yuán
Bopomofoㄨㄤˇ ㄌㄨㄛˋ ㄆㄧㄥˊ ㄌㄨㄣˋ ㄩㄢˊ
Wade–Gileswang3-luo4 ping2-lun4 yüan2
Yue: Cantonese
Jyutpingmong5lok3 ping4leon6 jyun4

The 50 Cent Party, also known as the 50 Cent Army or wumao (/ˈwm/; from Chinese: 五毛; lit. 'five dimes'), are Internet commentators who are paid by the authorities of the People's Republic of China to spread the propaganda of the governing Chinese Communist Party (CCP).[1][2][3] The program was created during the early phases of the Internet's rollout to the wider public in China.[1]

The name is derived from claims such commentators were reportedly paid RMB¥0.50 for every post.[1][4] These commentators create comments or articles on popular Chinese social media networks that are intended to derail discussions which are critical of the CCP, promoting narratives that serve the government's interests and insulting or spreading misinformation about political opponents of the Chinese government, both domestic and abroad.[5][6][7] Some of these commentators have labeled themselves ziganwu (Chinese: 自干五, short for 自带干粮的五毛, zì dài gānliáng de wǔmáo, lit.'wumao who bring their own dry rations'), claiming they are not paid by authorities and express their support for the Chinese government out of their own volition.[8]

Authors of a paper published in 2017 in the American Political Science Review estimate that the Chinese government fabricates 488 million social media posts per year, representing about 0.6 percent of the 80 billion posts generated on Chinese social media. In contrast to common assumptions, the 50 Cent Party consists mostly of paid bureaucrats who respond to government directives and rarely defend their government from criticism or engage in direct arguments because "... the goal of this massive secretive operation is instead to distract the public and change the subject."[4] Around 80 percent of the analyzed posts involve pro-China inspirational slogans, and 13 percent involve general praise and suggestions on governmental policies. To maximize their influence, such pro-government comments are made largely during times of intense online debate, and when online protests have a possibility of transforming into real life actions.[9] Despite the common allegation of the commentators getting paid for their posts, the paper suggested there was "no evidence" that they are paid anything for their posts, instead being required to do so as a part of their official party duties.[10]

  1. ^ a b c Han, Rongbin (1 June 2015). "Manufacturing Consent in Cyberspace: China's "Fifty-Cent Army"". Journal of Current Chinese Affairs. 44 (2): 105–134. doi:10.1177/186810261504400205. ISSN 1868-1026.
  2. ^ Yang, Xiaofeng; Yang, Qian; Wilson, Christo (3 August 2021). "Penny for Your Thoughts: Searching for the 50 Cent Party on Sina Weibo". Proceedings of the International AAAI Conference on Web and Social Media. 9 (1): 694–697. doi:10.1609/icwsm.v9i1.14649. ISSN 2334-0770.
  3. ^ Steinfeld, Jemimah (17 December 2018). "The new "civil service" trolls who aim to distract: The government in China is using its civil servants to act as internet trolls. It's a hard management task generating 450 million social media posts a year". Index on Censorship. 47 (4): 102–104. doi:10.1177/0306422018819361. ISSN 0306-4220.
  4. ^ a b King, Gary; Pan, Jennifer; Roberts, Margaret E. (27 July 2017). "How the Chinese Government Fabricates Social Media Posts for Strategic Distraction, Not Engaged Argument". American Political Science Review. 111 (3): 484–501. doi:10.1017/S0003055417000144. ISSN 0003-0554. S2CID 84837873.
  5. ^ Weiwei, Ai (17 October 2012). "China's Paid Trolls: Meet the 50-Cent Party". New Statesman. Archived from the original on 22 June 2024. Retrieved 8 August 2024.
  6. ^ Alex Linder (20 May 2016). "Chinese trolls write 488 million fake social media posts a year and don't even earn 50 cents for it". Shanghaiist. Archived from the original on 2 July 2016. Retrieved 27 August 2016.
  7. ^ Sterbenz, Christina (17 October 2014). "China Banned The Term '50 Cents' To Stop Discussion Of An Orwellian Propaganda Program". Business Insider. Archived from the original on 20 May 2024. Retrieved 8 August 2024.
  8. ^ Wong, Tessa (20 October 2021). "China: The patriotic 'ziganwu' bloggers who attack the West". BBC News. Archived from the original on 7 August 2024. Retrieved 26 November 2021.
  9. ^ Cite error: The named reference Wertime was invoked but never defined (see the help page).
  10. ^ Gallagher, Sean (13 June 2016). "Red astroturf: Chinese government makes millions of fake social media posts". Ars Technica. Archived from the original on 7 September 2017. Retrieved 14 June 2016.