A. G. Cook

A. G. Cook
Cook performing in 2015
Cook performing in 2015
Background information
Birth nameAlexander Guy Cook[1]
Born (1990-08-23) 23 August 1990 (age 34)[2]
OriginLondon, England
Genres
Occupations
  • Music producer
  • songwriter
  • record executive
Years active2011–present
LabelsPC Music, New Alias
Websiteagcook.com

Alexander Guy Cook (born 23 August 1990) is an English music producer and the head of the now-closed UK record label PC Music. Cook released his first solo singles in 2014. He has also collaborated with PC Music artists such as Hannah Diamond, GFOTY, Finn Keane (formerly Easyfun), Danny L Harle and Felicita. He formed the one-off project QT with musician Sophie and performance artist Hayden Dunham, producing the 2014 single "Hey QT".

Cook came into the public eye as Charli XCX's creative director[3] and has served as executive producer on her mixtapes Number 1 Angel and Pop 2 (both 2017), and albums Charli (2019), How I'm Feeling Now (2020), and Brat (2024). Cook was named #12 in the Dazed 100 for "redefining style and youth culture in 2015 and beyond".[4] Cook released his two debut albums, 7G and Apple, and received the Variety Hitmakers Innovator of The Year Award in 2020.[5] In 2022, he co-produced the song "All Up in Your Mind" from Beyoncé's album Renaissance, which earned him a nomination for the Grammy Award for Album of the Year.[6]

Since founding PC Music in August 2013, Cook's label has represented over 20 artists releasing music within a similar style, in which tropes from mainstream 1990s and 2000s pop music are amplified.[7] This style of exaggerated pop tropes grew to serve as the foundation of the hyperpop genre, which Cook is credited for developing and popularising.[8]

  1. ^ Sherburne, Philip (17 September 2014). "PC Music's Twisted Electronic Pop: A User's Manual". Pitchfork Media. Archived from the original on 21 January 2015. Retrieved 7 February 2015.
  2. ^ Golsorkhi-Ainslie, Sohrab (25 August 2013). "Radio Tank Mix: A. G. Cook". Tank. Retrieved 5 February 2015.
  3. ^ "Charli XCX Hired PC Music Founder A.G. Cook As Her Creative Director". idolator. 13 July 2016. Retrieved 1 December 2017.
  4. ^ Cliff, Aimee (2014). "Dazed 100". Dazed. Retrieved 5 February 2015.
  5. ^ Aswad, Jem (3 December 2020). "Charli XCX and A.G. Cook on Their Innovative and 'Brutally Honest' Five Years of Collaborating". Variety.
  6. ^ Lee, Taila (15 November 2022). "2023 GRAMMY Nominations: See The Complete Nominees List". The Recording Academy. Retrieved 18 November 2022.
  7. ^ Jones, Charlie Robin (11 September 2014). "PC Music's digital dreams". Dazed & Confused. 4: 178–183.
  8. ^ "This is Hyperpop: A Genre Tag for Genre-less Music". vice.com. 27 October 2020. Retrieved 24 May 2021.