| Design firm | Advanced Micro Devices |
|---|---|
| Type | Dynamic frequency scaling |
AMD PowerPlay is the brand name for a set of technologies for the reduction of the energy consumption implemented in several of AMD's graphics processing units and APUs supported by their proprietary graphics device driver "Catalyst". AMD PowerPlay is also implemented into ATI/AMD chipsets which integrated graphics and into AMD's Imageon handheld chipset, that was sold to Qualcomm in 2008.
Besides the desirable goal to reduce energy consumption, AMD PowerPlay helps to lower the noise levels created by the cooling in desktop computers and extend battery life in mobile devices. AMD PowerPlay has been succeeded by AMD PowerTune.[1]