ASOS (retailer)

Not to be confused with Asos or Asus.

ASOS plc
Formerly
  • Winsupply Public Limited Company (2–15 June 2000)
  • AsSeenOnScreen Holdings plc (2000–2003)[1]
Company typePublic
LSE: ASC
Industry
Founded3 June 2000; 24 years ago (2000-06-03)
Founders
HeadquartersLondon, England
Area served
Worldwide
Key people
Products
  • Clothes
  • Shoes
  • Accessories
  • Beauty
  • Gifts
RevenueDecrease £3,538.0 million (2023)[3]
Decrease £(29.0) million (2023)[3]
Decrease £(223.1) million (2023)[3]
Number of employees
3,352 (2023)[3]
Subsidiaries
Website

ASOS plc (/ˈeɪsɒs/ AY-soss)[4] is a British online fast-fashion and cosmetic retailer. The company was founded in 2000 in London, primarily aimed at young adults.[5] The website sells over 850 brands as well as its own range of clothing and accessories, and ships to all 196 countries from fulfilment centres in the United Kingdom, the United States, and Europe.[5]

ASOS originally stood for AsSeenOnScreen[6] with the tagline "Buy what you see on film and TV"[7] because it exclusively sold imitations of clothing from those mediums (for example, Brad Pitt's red leather jacket from the 1999 film Fight Club).

ASOS's headquarters are in Camden Town, at Greater London House, with additional offices in Berlin and Birmingham. As of 2013, their main fulfilment centre is in Barnsley, South Yorkshire, where they employ 3,500 workers.[8] The customer care department is based in Leavesden.[9] The Danish company Bestseller A/S, owned by the business magnate Anders Holch Povlsen, is ASOS's largest stakeholder, with a 26% share.[10]

The company is listed on the London Stock Exchange.[11]

  1. ^ "ASOS PLC overview - Find and update company information - GOV.UK". Companies House. 2 June 2000. Retrieved 13 February 2024.
  2. ^ "Board of Directors". ASOS. Retrieved 17 March 2024.
  3. ^ a b c d "Annual Report 2023" (PDF). ASOS. Retrieved 16 February 2024.
  4. ^ Wang, Connie; Marinelli, Gina (19 March 2012). "29 of Fashion's Biggest Mysteries, Solved!". Refinery29. Archived from the original on 22 March 2012. Retrieved 7 April 2012.
  5. ^ a b "About ASOS". ASOS.com. Retrieved 1 November 2015.
  6. ^ "From AsSeenOnScreen the world's number one fashion destination for 20-somethings". ASOS.com. Archived from the original on 29 May 2015. Retrieved 29 May 2015.
  7. ^ "Wayback Machine entry for AsSeenOnScreen.com captured 18 May 2001". Internet Archive. Archived from the original on 18 May 2001. Retrieved 5 November 2019.
  8. ^ Young, Vicki M. (30 October 2013). "WWD CEO Summit: Asos.com's Nick Robertson Looks to the Future". WWD. Retrieved 1 November 2013.
  9. ^ "ASOS office building fit for 'Millennial' robotic generation wins office awards". Watford Observer. 7 May 2018. Retrieved 3 July 2018.
  10. ^ "Major Shareholders". asosplc.com. Retrieved 13 October 2020.
  11. ^ "London Stock Exchange | London Stock Exchange". www.londonstockexchange.com. Retrieved 10 August 2023.