A Frank Statement to Cigarette Smokers was a historic first advertisement in a campaign run by major American tobacco companies on January 4, 1954, to create doubt by disputing recent scientific studies linking smoking cigarettes to lung cancer and other dangerous health effects.[1]
Reaching an estimated 43 million people through more than 400 newspapers throughout the United States, A Frank Statement to Cigarette Smokers and subsequent advertisements were designed by public relations firm Hill & Knowlton to socially engineer the public's perceptions of tobacco and to instill doubt about scientific research linking disease and smoking.[1][2] As a result of A Frank Statement and tobacco advertisements that still exist today, the tobacco industry continues to expand its markets by avoiding health concerns and portraying its products in a positive light.[3]
- ^ a b "Daily Doc: The 'Frank Statement' of 1954". www.tobacco.org. November 7, 2017. Archived from the original on February 15, 2009. Retrieved November 7, 2017.
- ^ Martha, Derthick (July 26, 2011). Up in smoke: from legislation to litigation in tobacco politics (Third ed.). Washington, D.C.: CQ Press. pp. 33–41. ISBN 978-1452202235. OCLC 900540359.
- ^ Youths, Institute of Medicine (US) Committee on Preventing Nicotine Addiction in Children and; Lynch, Barbara S.; Bonnie, Richard J. (1994). Tobacco Advertising and Promotion. National Academies Press (US).