About You (company)

About You SE & Co. KG
Company typeKommanditgesellschaft auf Aktien
IndustryE-commerce
Founded2014; 10 years ago (2014)
FounderTarek Müller, Sebastian Betz, Hannes Wiese
HeadquartersHamburg, Germany
Area served
28 countries in Europe
Key people
Tarek Müller, Sebastian Betz, Hannes Wiese
Revenue€1.904 billion (2022/2023)[1]
−89,800,000 Euro (2024) Edit this on Wikidata
−112,200,000 Euro (2024) Edit this on Wikidata
Total assets1,144,700,000 Euro (2024) Edit this on Wikidata
Number of employees
1,283[1]
Websitewww.aboutyou.com

About You SE & Co. KG (stylized as ABOUT YOU) is a German fashion online retailer based in Hamburg.[1] Founded in 2014 as a subsidiary of Otto Group, in 2018 its status changed to that of a portfolio company due to a shift in the shareholder balance.[2] Besides Germany, the retailer is active in 24 European countries.[3] The private label Edited is also sold in traditional retail stores.

About You focuses primarily on personalization and influencer marketing.[4][5] In 2018, the company was ranked as the fifth largest online fashion retailers in the country.[6] It is also Hamburg's first non-listed digital startup company with a company valuation of more than one billion US dollars."[7]

  1. ^ a b c "Annual Report FY 2022/2023". aboutyou.de. Retrieved 17 August 2023.
  2. ^ Weishaupt, Georg; Krejger, Gilbert (20 July 2018). "Online fashion startup About You becomes a unicorn". Handelsblatt. Retrieved 10 January 2020.[permanent dead link]
  3. ^ "Markets & Expansion". About You Homepage. Retrieved 9 October 2020.
  4. ^ "Discover our brand marketing and content department". About You Homepage. Retrieved 10 January 2020.
  5. ^ Neerman, Pauline (11 October 2017). "Fashion platform About You launches in the Netherlands and Belgium". Retail Detail. Retrieved 10 January 2020.
  6. ^ "Umsatzstärkste Online-Shops im Bekleidungs-Segment in Deutschland 2018" [Largest online shops by revenue in the German apparel sector]. Statista (in German). Retrieved 10 January 2020.
  7. ^ "Otto Group: ABOUT YOU becomes Hamburg's first unicorn". www.ottogroup.com. Archived from the original on 2021-11-17. Retrieved 2020-07-08.