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Absinthiana is the paraphernalia surrounding the consumption of absinthe. Due to the bitter taste and high alcohol content of this drink (45–72% ABV), a need for dilution with water had led drinkers to a drinking ritual.[1][2] Originally, absinthe was served in standard stemmed wine or water glasses and water was added from a simple carafe. But as its popularity grew so did the variety of implements used, such as specialty glasses and complex brouilleurs. Many 19th century companies used the elaborate barware to advertise their brands. Today, many contemporary distilleries are also producing decorative branded barware for the same purpose.