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Act Against Bullying (AAB) is a United Kingdom charity. It was founded in 2003 by Louise Burfitt-Dons. The charity's purpose is to help bullied children by providing them with confidential advice and to raise public awareness of the problem. The AAB website offers supportive messages and information on all forms of systematic bullying, in particular psychological bullying. The site also features advice on forms of bullying such as exclusion bullying and cyberbullying.
The charity uses an all-volunteer staff.
It has helped in situations where children and their parents had previously worked alone through their anti-bullying experiences.[1] The ethos of the charity is motivational and upbeat. It aims to eliminate suicides and homicides that result from bullying. It actively promotes the virtues of kindness as the antithesis of bullying actions.