Activia

Activia
Product typeDairy
OwnerDanone
CountryFrance
Introduced1987; 37 years ago (1987)
Websiteactivia.us.com

Activia is a brand of yogurt owned by Groupe Danone (Dannon in the United States) and introduced in France in 1987. As of 2013, Activia is present in more than 70 countries and on 5 continents. Activia is classified as a functional food,[1] designed to improve digestive health.[2]

In the 1980s, Danone researchers took interest in bifidobacteria. They developed a specific strain that can survive in the acidic medium of yogurt. In addition to traditional yogurt bacteria, they decided to add a probiotic strain. Activia products thus contain Bifidobacterium animalis DN 173,010, a proprietary strain of Bifidobacterium, a probiotic which is marketed by Dannon under the trade names Bifidus Regularis, Bifidus Actiregularis, Bifidus Digestivum and Bifidobacterium Lactis.[3] Danone launched Activia in France in 1987 under the "Bio" brand name.[4] The claims of health benefits have led to lawsuits in the European Union, Canada, and the United States, all of which have resulted in Danone having to modify their advertisement and pay compensations to customers.[5][6]

  1. ^ "Europe puts health claims to the test". World Health Organization. September 2009. Archived from the original on 6 September 2009.
  2. ^ "Activia, Deactiviated: FTC Forces Dannon to Modify Claims". Brand Channel. December 2010.
  3. ^ "What is Bifidus Regularis". What is Bifidus Regularis?.
  4. ^ "Substitution by an Unknown Target Brand ?" (PDF). Centre de Recherche DMSP. April 2008.[dead link]
  5. ^ Cite error: The named reference guardian.co.uk was invoked but never defined (see the help page).
  6. ^ Cite error: The named reference TorontoStar1 was invoked but never defined (see the help page).