 | |
| Company type | Division |
|---|---|
| Industry | Database marketing |
| Founded | Conway, Arkansas, U.S. (2018) |
| Headquarters | Conway, Arkansas, U.S. |
Key people | John Watkins, COO |
| Products | Audience Cloud Global Data Navigator InfoBase Personicx Unified Data Layer Real Identity |
Number of employees | 2,100+ (2018)[1] |
| Website | Official website |
Acxiom (pronounced "ax-ee-um") is a Conway, Arkansas-based database marketing company. The company collects, analyzes and sells customer and business information used for targeted advertising campaigns.[2] The company was formed in 2018 when Acxiom Corporation (since renamed LiveRamp) spun off its Acxiom Marketing Services (AMS) division to global advertising network Interpublic Group of Companies.[3]
In 2018, The Interpublic Group of Companies acquired the Acxiom Marketing Services division of Acxiom Corporation and renamed it Acxiom LLC, with the remaining portion of Acxiom Corporation becoming the publicly held company of LiveRamp.[4]
The company has offices in the United States, Europe and Asia.
- ^ "IPG Confirms $2.3 Billion Deal to Acquire Data Marketing Company Acxiom". adweek.com. 2018-07-02. Retrieved 2019-02-05.
- ^ "Acxiom Names Scott Howe CEO". clickz.com. 2011-07-28. Retrieved 2019-02-05.
- ^ "IPG Confirms $2.3 Billion Deal to Acquire Data Marketing Company Acxiom". mrweb.com. 2018-09-21. Retrieved 2019-02-05.
- ^ Coffee, Patrick (2018-07-02). "IPG Confirms $2.3 Billion Deal to Acquire Data Marketing Company Acxiom". www.adweek.com. Retrieved 2024-05-08.