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Address geocoding, or simply geocoding, is the process of taking a text-based description of a location, such as an address or the name of a place, and returning geographic coordinates, frequently latitude/longitude pair, to identify a location on the Earth's surface.[1] Reverse geocoding, on the other hand, converts geographic coordinates to a description of a location, usually the name of a place or an addressable location. Geocoding relies on a computer representation of address points, the street / road network, together with postal and administrative boundaries.
The geographic coordinates representing locations often vary greatly in positional accuracy. Examples include building centroids, land parcel centroids, interpolated locations based on thoroughfare ranges, street segments centroids, postal code centroids (e.g. ZIP codes, CEDEX), and Administrative division Centroids.