Advertising Regulatory Board

Advertising Regulatory Board
PredecessorAdvertising Standards Authority of South Africa
FormationNovember 2018; 5 years ago (2018-11)
Registration no.NPC 2018/5288775/08
Legal statusNon-profit organisation
PurposeAdvertising regulator
HeadquartersAlbury Office Park, 1 Magalieszicht Road, Dunkeld West
Location
Coordinates26°07′34″S 28°01′54″E / 26.1260407°S 28.0317545°E / -26.1260407; 28.0317545
Membership (2023)
Members
  • Association for Communication and Advertising (ACA)
  • Interactive Advertising Bureau (IAB)
  • Marketing Association of South Africa (MASA)
  • Association of Independent Publishers (AIP)
  • Drinks Federation of South Africa (DFSA)
  • National Association of Broadcasters (DAB)
  • Pet Food Industry Association of Southern Africa (PFISA)
  • Vapour Products Association of South Africa (VPASA)
CEO
Gail Schimmel
Websitearb.org.za

The Advertising Regulatory Board (ARB) is an independent entity organised and financed by members of the marketing communications industry of South Africa. Its purpose is to manage South Africa's voluntary, self-regulating system of advertising.