Aerial advertising

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Aerial advertising is a form of advertising that incorporates the use of flogos,^[1] manned aircraft,^[2] or drones^[3] to create, transport, or display, advertising media.^[4] The media can be static, such as a banner, logo, lighted sign^[5] or sponsorship branding. It can also be dynamic, such as animated lighted signage, skywriting, or audio.^[6]

Prior to World War II, aviation pioneer Arnold Sidney Butler, the owner and operator of Daniel Webster Airport (New Hampshire) utilizing his fleet of J3 Cubs, created banner towing and was credited with a number of inventions and aircraft modifications used to pick up and release banners. At the start of World War II, the government took over the airstrip for military training. Afterward, Butler moved his aircraft to Florida and formed Circle-A Aviation where he continued his banner towing business. Still today, many of his aircraft remain in service and can be seen in the skies over Miami and Hollywood, Florida.^{[citation needed]}

Aerial advertising is perceived by marketing strategists as effective if a large target audience is gathered near the source of advertising,^[7] although media studies scholars tend to nuance those claims.^[8]

Balloons, skywriting, and banner towing are usually strategically located. Long-range vehicles such as blimps and flogos can reach a broader audience along their flight route. Secondary distribution such as news media coverage, word of mouth and photos of aerial advertising can reach an extended audience. Due to safety, privacy, and aesthetic reasons, the ability to perform aerial advertising is regulated by local and federal entities throughout the world.^[9]