Alan Pottasch

Alan Pottasch
Born(1927-08-13)August 13, 1927
DiedJuly 27, 2007(2007-07-27) (aged 79)
NationalityAmerican
OccupationAdvertising
Notable work"Pepsi Generation" campaign

Alan Maxwell Pottasch (August 13, 1927 – July 27, 2007) was an American advertising executive and marketer best known for his five decades of work for PepsiCo. Specifically, Pottasch is best known as the creator behind the "Pepsi Generation" advertising campaign.[1]

  1. ^ Stewart, Jocelyn Y. (2007-08-02). "Alan Maxwell Pottasch, 79; ad exec who helped create 'Pepsi Generation' campaign". Los Angeles Times. Retrieved 2007-08-19.