Alexa Internet

For Amazon's virtual assistant, see Amazon Alexa.

Alexa Internet, Inc.
Alexa home page as of May 1, 2022
Type of site
Web traffic and ranking
Available inEnglish
HeadquartersSan Francisco, California, United States
OwnerAmazon
Created byBrewster Kahle, Bruce Gilliat
PresidentAndrew Ramm[1]
Key peopleAndrew Ramm (president and GM)
Dave Sherfese (vice president)[1]
IndustryWeb traffic
ProductsAlexa Web Search (discontinued 2008)
Alexa toolbar
URLalexa.com (archived)
RegistrationOptional
LaunchedApril 1, 1996; 28 years ago (1996-04-01)[2]
Current statusDiscontinued (as of May 1, 2022; 2 years ago (2022-05-01))

Alexa Internet, Inc. was a web traffic analysis company based in San Francisco, California. It was founded as an independent company by Brewster Kahle and Bruce Gilliat in 1996. Alexa provided web traffic data, global rankings, and other information on over 30 million websites.[3] It was acquired by Amazon in 1999 for $250 million in stock.[4] Amazon discontinued the Alexa Internet service on May 1, 2022.[5][6]

Alexa estimated website traffic based on a sample of millions of Internet users using browser extensions as well as from sites that had chosen to install an Alexa script.[7] As of 2020, its website was visited by over 400 million people every month.[citation needed]

  1. ^ a b "Management". Alexa Internet. Archived from the original on September 12, 2019. Retrieved December 24, 2014.
  2. ^ "About Alexa Internet". Archived from the original on October 7, 2009. Retrieved October 9, 2009.
  3. ^ "About". Alexa. Archived from the original on October 7, 2009. Retrieved January 18, 2015.
  4. ^ Hardy, Quentin. "The Big Deal: Brewster Kahle". Forbes. Retrieved February 7, 2024.
  5. ^ "Amazon closing down Alexa, the popular web traffic ranking site". The Daily Star. December 9, 2021. Archived from the original on December 9, 2021. Retrieved December 9, 2021.
  6. ^ "We will be retiring Alexa.com on May 1, 2022". Archived from the original on January 2, 2022. Retrieved December 9, 2021.
  7. ^ "Alexa - Alexa Internet - About Us". www.alexa.com. Archived from the original on May 1, 2022. Retrieved July 17, 2022.{{cite web}}: CS1 maint: unfit URL (link)