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| Divisions | |
|---|---|
| Founded | 2013 |
| Location | Gothenburg, Västergötland, Sweden |
| Colors | Dark green, team green, light green[1] |
| Managing director | Kelly Ong (CSO) |
| Manager | Jonathan "Loda" Berg[2] Henrik "AdmiralBulldog" Ahnberg[2] Joakim "Akke" Akterhall[2] Jerry "EGM" Lundkvist[2] Adam "Armada" Lindgren[2] |
| Partners | Monster Energy TEAM RAZER Twitch BYBIT GG.Bet newzoo socios.com vbet yoodo |
| Website | thealliance |
Alliance is a professional gaming and esports organization based in Sweden that was formed in April 2013.
In December 2016, the organisation announced that it had become player-owned[3] after parting with its parent organisation, GoodGame agency which was owned by Amazon through its subsidiary Twitch. The Dota 2 team won The International 2013, then the largest single prize money payout in esports history. The League of Legends team is one of the five teams that won a season of European League of Legends Championship Series with Fnatic, G2 Esports, Mad Lions and Rogue.
- ^ "Press Kit (via About Us)". thealliance.gg. Retrieved 5 May 2024.
- ^ a b c d e Garcia, Aedan (12 December 2016). "Alliance Now an Independent Esports Organization". 12up. Archived from the original on 15 December 2016. Retrieved 13 December 2016.
- ^ "Alliance". thealliance.gg. Archived from the original on 23 August 2017. Retrieved 23 August 2017.