 | |
| Industry | Fashion |
|---|---|
| Founder | Reuben Satinoff |
| Products | "Wet look" PVC raincoats |
| Parent | Baker Street Brands |
Alligator Rainwear was a British company, whose main factory was based in Stockport. It was best known for its 1960s collaborations with Mary Quant in the design and production of her "Wet Look" collection of PVC raincoats.
The firm was started after the First World War by Reuben Satinoff, who had previously founded the London Waterproof Company (Silkimac). It was taken over by his sons after the Second World War. For decades, it manufactured traditional weatherproof raincoats in black, brown and beige, but the collaboration with Quant led to new fabrics including PVC and nylon, and a range of bright and vibrant colours.
At its peak in the 1960s and 1970s, Alligator had a turnover of £5 million per year and was exporting its products to Europe and North America. It was later owned by Baker Street Brands who describe it as one of their "heritage brands".