 | This article needs to be updated. The reason given is: Only discusses 2018 activity. (October 2020) |
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| Product type | Clothing |
|---|---|
| Owner | AlphaTauri GmbH |
| Introduced | 2016 |
| Markets | Worldwide |
| Tagline | Fits body and mind |
| Website | alphatauri |
AlphaTauri is a fashion brand founded in 2016 as a brand extension of Red Bull into the fashion industry.[1] The brand is named after the Alpha Tauri star, and pays tribute to the founding company, Red Bull. Its headquarters are in Salzburg, Austria.
- ^ "Get a First Look at the Debut Collection From AlphaTauri, Red Bull's New Fashion Brand". HYPEBEAST. 18 September 2018.