Amazfit is a Chinese smart wearable brand[2] established in September 2015[3] and headquartered in Hefei. Its products are manufactured[4] and owned by Zepp Health.[5] The brand offers wearable devices including smartwatches,[6]fitness bands,[7] and equipment related to health and sports.[8]
In January 2020, it attended the Consumer Electronics Show 2020 in Las Vegas.[9] At the middle of October 2021, Amazfit updated its brand identity with the slogan "Up Your Game".[10]