Amazon Inspire

Amazon Inspire
Type of site
Online video platform
Headquarters
United States
OwnerAmazon Inc.
IndustryE-commerce
ParentAmazon Inc.
LaunchedDecember 2022; 1 year ago (2022-12)

Amazon Inspire is an e-commerce short-form video platform founded in December 2022 by Amazon Inc. The app is a built in platform inside of the Amazon app which allows users (mainly Internet influencers) to upload videos showcasing or promoting personal or sponsored products. The app was created to compete with TikTok Shop, a similar shopping platform integrated into the TikTok application.[1]

  1. ^ Perez, Sarah (8 December 2022). "Amazon launches Inspire, a TikTok-like shopping feed that supports both photos and videos". TechCrunch. Retrieved 20 April 2024.