Type of site | Online video platform |
---|---|
Headquarters | United States |
Owner | Amazon Inc. |
Industry | E-commerce |
Parent | Amazon Inc. |
Launched | December 2022 |
Amazon Inspire is an e-commerce short-form video platform founded in December 2022 by Amazon Inc. The app is a built in platform inside of the Amazon app which allows users (mainly Internet influencers) to upload videos showcasing or promoting personal or sponsored products. The app was created to compete with TikTok Shop, a similar shopping platform integrated into the TikTok application.[1]