Abbreviation | APP |
---|---|
Formation | 2009 |
Founders | Francis P. Cannon, Jeff Bell, Robert P. George |
Legal status | Tax-exempt organization |
Headquarters | 2800 Shirlington Road, Arlington, VA 22206 |
Coordinates | 38°50′33″N 77°05′05″W / 38.842541°N 77.084644°W |
Chairman of the Board | Sean Fieler |
Founding President | Francis P. Cannon |
President | Terry Schilling |
Budget | 501(c)(4) Revenue: $5.12 million 501(c)(4) Expenses: $4.57 million (FYE December 2022)[1] |
Website | americanprinciplesproject |
The American Principles Project (APP) is a socially conservative 501(c)(4) political advocacy group founded in 2009 by Robert P. George, Jeff Bell, and Francis P. Cannon.[2] It is chaired by Sean Fieler.[3][4] It is led by Terry Schilling, the son of the late former U.S. Representative Bobby Schilling.[5][6] The organization has an affiliated super PAC (political action committee), the American Principles Project PAC, which receives significant funding from Richard and Elizabeth Uihlein.[7][8] It also has an affiliated 501(c)(3) nonprofit think tank, the American Principles Project Foundation.
The American Principles Project focuses on using social issues, instead of economics, as a way to turn out voters for conservative candidates.[9] APP advocates for parental rights and has criticized or opposed abortion rights, Common Core education standards, Federal Reserve System monetary policy, same-sex marriage, transgender rights, and voting rights legislation. In particular, after the Supreme Court ruling on same-sex marriage in 2015, APP shifted to advocacy against affirmation of transgender identity in young people.[10]
APP uses polls, focus groups, and other behavioral science methods to decide on messaging for political campaign advertising.[9]
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