Amul

This article is about the cooperative. For other uses, see Amul (disambiguation).

Anand Milk Union Limited
Amul Coop
Native name
The Kaira District Co-Opp Milk Producers Union Ltd.
Company typeCooperative
IndustryDairy
Founded14 December 1946; 77 years ago (1946-12-14)
FounderTribhuvandas Patel
HeadquartersAnand, Gujarat, India
Area served
Worldwide
Key people
Jayen Mehta (managing director)
ProductsMilk products
RevenueIncrease ₹80,000 crore (US$9.6 billion)[1] (2024)
Number of employees
1,000 (officers and employees)
3.6 million (milk producers)[2]
Divisions
Websiteamul.com

Amul is an Indian dairy brand owned by the cooperative society, Gujarat Cooperative Milk Marketing Federation (GCMMF), based in Anand, Gujarat.[3][4] GCMMF is controlled by 3.6 million milk producers.[5]

Tribhuvandas Kishibhai Patel founded the organisation in 1946 and served as its chairman until his retirement in the 1970s. He hired Verghese Kurien in 1949,[6][7] initially as the general manager, where Kurien guided the technical and marketing efforts of the cooperative. Kurien briefly became the chairman of Amul following Patel's death in 1994, and is credited with the success of Amul's marketing.[8]

Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products,[9] and has since ventured into overseas markets.[10]

  1. ^ "Amul group plans Europe entry". Retrieved 7 October 2024.
  2. ^ "Gujarat Co-operative Milk Marketing Federation (AMUL) achieves a turnover of Rs. 52000 crore 7billion crores with 17% growth" (PDF). Amul. Archived (PDF) from the original on 18 September 2020. Retrieved 1 April 2020.
  3. ^ Laidlaw, Alexander Fraser (1977). Cooperatives and the Poor: A View from Within the Cooperative Movement : a Development Study Prepared for the International Cooperative Alliance and the Canadian International Development Agency. Archived from the original on 4 April 2023. Retrieved 11 March 2023.
  4. ^ Singh, Govind; Rosencranz, Armin (20 October 2021). "Cows and their milk". The Statesman. Archived from the original on 3 January 2023. Retrieved 3 June 2022.
  5. ^ Gupta, Reeta. "General Management Review". www.etgmr.com. Archived from the original on 2 March 2004. Retrieved 9 March 2023.
  6. ^ Heredia, Ruth (1997). The Amul India Story. New Delhi: Tata Mc-Graw Hill. p. 65. ISBN 978-0-07-463160-7. Archived from the original on 9 March 2023. Retrieved 1 July 2020.
  7. ^ Misra, Udit (10 September 2012). "V. Kurien: India's White Knight". Forbes India. Archived from the original on 2 April 2019. Retrieved 11 September 2012.
  8. ^ Dasgupta, Manas (9 September 2012). "Kurien strode like a titan across the bureaucratic barriers and obstacles". The Hindu. Chennai, India. Archived from the original on 12 September 2012. Retrieved 13 September 2012.
  9. ^ "Dairy Articles". IndiaDairy. Archived from the original on 9 March 2023. Retrieved 9 March 2023.
  10. ^ Srinivas, Nidhi Nath. "Amul's world's biggest vegetarian cheese brand exports cheese to the US, Middle East, Singapore, Hong Kong with sales estimated to touch 600 tonne in 2005". The Economic Times. Archived from the original on 5 October 2017. Retrieved 1 July 2020.