Ananova was a web-oriented news service that originally featured a computer-simulated newscaster named Ananova programmed to read newscasts to users 24 hours a day. Ananova became a subsidiary of mobile telecommunication operator Orange S.A., after it was purchased from the Press Association (PA) in a £95m deal in 2000, after which it was merged into the Orange main news site. The character Ananova was retired in 2004, but the website continued to provide written news articles until 2009.