Anna Klingmann

Anna Klingmann
Born
Germany
NationalityAmerican
Alma materBerlin University of the Arts, Architectural Association School of Architecture, Pratt Institute
OccupationArchitect
PracticeKlingmann Architects and Brand Consultants
ProjectsKhawr Awqad Ecological Community, Oman; Al Kifaf Mixed-Use District, Dubai, Al Kifaf Esplanade, Dubai, Al Khobar Waterfront, Saudi Arabia
Websitewww.klingmann.com

Anna Klingmann is a German born, American architect, urbanist, author, and researcher who specializes in destination creation, placemaking, and place branding.[1] She is considered a preeminent expert on Brandism in architecture and is a consultant for several real estate developers in New York, the Middle East, and Europe.[2] She is the founder and principal architect of Klingmann Architects and Brand Consultants,[3] and author of Brandscapes: Architecture in the Experience Economy.[4] Klingmann coined the term "brandism" which describes how architecture can communicate a company's brand to the public.[3] She also has described the concept of a "brandscape" which describes corporate value systems embodied into the physical landscape.[5] Her description of brandism can also be used not just to describe single structures; entire cities can have a unique brand or "expression of identity."[6] Klingmann argues that "Branded architecture on a massive scale changes a city in profound ways."[7] But Klingmann also believes that branded landscapes can "effect lasting, meaningful changes when drawing upon the dormant or explicit potential of particular cultures and places."[8] In this process, she argues, identity, belonging, heritage and social factors play an important role in the co-designing and curation/branding of place to have a positive impact on residents’ feelings about the value of their place in the world. Anna Klingmann suggests that architects need to take control of this aspect of their work, using it for social good rather than manipulation.[9]

  1. ^ Vahdat, Vahid (2023). Virtual Interiorities (1 ed.). Pittsburgh: Carnegie Mellon University ETC Press. p. 208. Retrieved 22 February 2024.
  2. ^ "Klingmann launches Brandscapes book". Hagedorn Publishing. Real Estate Weekly. 17 October 2007. Retrieved 21 February 2024.
  3. ^ a b Croft, Catherine (12 October 2007). "From Bland to Brand". Building Design (1791): 20–21. Retrieved 6 September 2016 – via EBSCOhost.
  4. ^ Parman, John (March 2008). "Brandscapes: Architecture in the Experience Economy". Architectural Record. 196 (3): 30. Retrieved 6 September 2016 – via EBSCOhost.
  5. ^ Alston, Adam (2016). Beyond Immersive Theatre: Aesthetics, Politics and Productive Participation. Palgrave Macmillan. p. 126. ISBN 978-1-137-48043-9.
  6. ^ "The Futurist Bookshelf". Futurist. 42 (3): 58. May 2008. Retrieved 6 September 2016 – via EBSCOhost.
  7. ^ "AIA's Brandism series ends on high note with premier panel". Real Estate Weekly. Hagedorn Publication. 13 June 2007. Retrieved 21 February 2024.
  8. ^ Shaffer, David (9 July 2012). "Commentary: When Architecture Becomes Advertising". Daily Journal of Commerce. Archived from the original on 8 October 2016. Retrieved 6 September 2016.
  9. ^ Samuel, Flora (7 July 2014). "Accentuate the positive". RIBA Publishing. The RIBA Journal. Retrieved 22 February 2024.