Annie's Homegrown

Annie's, Inc.
Company typeSubsidiary
IndustryOrganic products
Founded1989; 35 years ago (1989)
Hampton, Connecticut, U.S.
Founder
HeadquartersBerkeley, California, U.S.
Area served
United States
Canada
Key people
Annie Withey
ProductsMacaroni and cheese, soup, pasta, salad dressing, crackers, fruit snacks, snack mix, frozen pizza bites, waffles, breakfast cereal, cheese puffs, snack bars, graham crackers, pancakes, ice pops, cookies, barbecue sauce, mustard, ketchup
OwnerGeneral Mills
Websitewww.annies.com Edit this at Wikidata

Annie's Homegrown (or simply Annie's) is an American organic food company owned by General Mills. The company was founded in Hampton, Connecticut, by Annie Withey and Andrew Martin, who had previously founded Smartfood popcorn along with Ken Meyers. It is best known for its macaroni and cheese product line, which comes in shell form and rabbit shapes, and is the second best selling macaroni and cheese in the United States behind Kraft.[1] Their mascot is a rabbit named Bernie, who appears in the seal of approval called the "Rabbit of Approval"[2] and another slogan called "Bunny of Approval" in 2020. The company also produces Annie's Naturals, which consists of condiments, dressings, and barbecue sauces.

  1. ^ "Annie's Homegrown, Inc". fundinguniverse.com. Retrieved 2009-04-13.
  2. ^ "Our History". Annie's. Retrieved 15 April 2024.