Apple Music Festival

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Apple Music Festival
Exterior view of the venue advertising the 2010 series
Dates	1–30 July (2007–11) 1–30 September (2012–14) 19–28 September (2015) 18–30 September (2016)
Location(s)	London, England Institute of Contemporary Arts (2007) KOKO (2008) The Roundhouse (2009–16) Austin, Texas Moody Theater
Years active	2007–16
Website	Festival Website

The Apple Music Festival (formerly known as the iTunes Festival) was a concert series held by Apple, Inc. and inaugurated in 2007. Free tickets were given to Apple Music, iTunes and DICE users who lived in the United Kingdom, through localized prize draws. Performances were streamed live and available to view afterwards, free of charge, for Apple Music members on their Apple TV, iPhone, iPad, iPod touch, Mac, PC, and Android phones. In London, the Apple Music Festival became an annual event taking place (from 2009) in September at the Roundhouse arts centre in Camden Town. The series made its United States debut with five days of free performances at the Moody Theater in March 2014, alongside the South by Southwest (SXSW) music showcase in Austin, Texas.

In August 2015, the iTunes Festival was renamed as the Apple Music Festival. In 2017, after a 10-year run, Apple confirmed to Music Business Worldwide that it would no longer host any music festivals.^[1]