The Apple ecosystem is a term used to describe Apple Inc.'s digital ecosystem of products and services, including the iPhone, iPad, Apple Watch, Mac computers, HomePod, and the applications that run on them.[1] It is often praised for its seamless integration and optimization between various networks of devices, software and services,[2] and is largely emphasized by Apple's focus on privacy,[3][4] but criticized for its closed system and lack of customer control.[5][6]
Apple products often unlock extra features when paired with other Apple products, as opposed to devices from other companies.[7] Privacy is also considered a major perk of the ecosystem, as Apple markets its products with high standards of privacy, sometimes using it as a selling point over competitors.[8][9][10][11]