The Arab Reading Challenge is a literacy initiative, launched in 2015 by the Mohammed bin Rashid Global Initiatives, a philanthropic foundation based in Dubai in the United Arab Emirates (UAE). It aims to establish a culture of reading among young Arabic speakers across the globe as well as to highlight the importance of knowledge in shaping their future as well as the future of their communities and countries. The challenge was introduced as a response to a study that stated that Arab children read only 6 minutes a year.[1]