Arch Deluxe

Arch deluxe Logo
Nutritional value per 1 sandwich
Energy560 kcal (2,300 kJ)
32 g
Saturated11 g
50 g
Vitamins and minerals
MineralsQuantity
%DV
Sodium
42%
960 mg
Percentages estimated using US recommendations for adults,[2] except for potassium, which is estimated based on expert recommendation from the National Academies.[3]
Source: CSPI[1]

The Arch Deluxe was a hamburger sold by the international fast food restaurant chain McDonald's in 1996 and marketed specifically to adults. Despite having the largest advertising and promotional budget in fast food history at the time,[4] it was soon discontinued after failing to become popular. It is considered one of the most expensive product flops of all time.[5]

  1. ^ Cronin, Jeff (May 3, 1996). "McDonald's Targets Americans' Hearts". CSPI. Retrieved October 6, 2007.
  2. ^ United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on 2024-03-27. Retrieved 2024-03-28.
  3. ^ National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). ISBN 978-0-309-48834-1. PMID 30844154. Archived from the original on 2024-05-09. Retrieved 2024-06-21.
  4. ^ Collins, Glenn (19 September 1996). "Chief of McDonald's Defends Arch Deluxe to Franchisees". The New York Times. Retrieved 5 June 2023.
  5. ^ Taylor, Kate (January 3, 2018). "McDonald's is bringing back one of its most expensive failures — with one major difference". Business Insider.