Arre (brand)

Arre
Company typePrivate
IndustryEntertainment, Infotainment, digital content
GenreComedy, drama, thriller, documentary, entertainment, infotainment, opinion
FoundedFebruary 2015; 9 years ago (2015-02) in Mumbai, Maharashtra, India
FounderB. Sai Kumar
Ajay Chacko
Sanjay Ray Chaudhuri (Ray C)
Headquarters
ProductsOTT platform
ServicesSketch comedy, web-series, music videos, audio series, documentaries, text
Number of employees
35
ParentUDigital Content[1][2]
Websitearre.co.in

Arre (/ɑːr/) (stylized as Arré) is an Indian OTT platform based in Mumbai.[3] It produces and publishes videos, audio series, web series, documentaries, text and doodles through its online channel.[4] Founded by former Network 18 and TV 18 executives B. Sai Kumar, Ajay Chacko, and Sanjay Ray Chaudhari, it is a content-based startup and was launched in April 2016.[5][1]

  1. ^ a b Choudhary, Vidhi (22 October 2015), "Will Ronnie Screwvala's bold new bet with Arre pay off?", Livemint, retrieved 10 May 2016
  2. ^ "U DIGITAL CONTENT PVT. LTD.", Bizcircle.net, archived from the original on 1 January 2016, retrieved 10 May 2016
  3. ^ "UDigital names its digital venture 'Arre'", ET-Brand Equity, 7 July 2015, retrieved 10 May 2016
  4. ^ Alcinii, Daniele (9 December 2015), "India launches into digital frontier with Arre", Real Screen, retrieved 10 May 2016
  5. ^ Warsia, Noor Fathima. "Arre: The Millennial Expression". BW Businessworld. Retrieved 23 October 2016.