Artificial intelligence in customer experience

Artificial intelligence in customer experience is the use and development of artificial intelligence (AI) to aid and improve customer experience (sometimes abbreviated to CX AI).[1][2]

Chatbots are often seen as the first step in the development of AI within the industry, but more tailored offerings are slowly becoming available. The use of artificial intelligence in the space has since become more diverse than simply chatbots, with AI underpinning entire CX cloud platforms now used at major corporations. Contact center as a service (CCaaS) has become a core solution of the CX (customer experience) industry, with the CCaaS market size expected to reach $17.19 Billion by 2030 in the United States alone.[3]

  1. ^ "How AI brings customer service to the next level". TechCrunch.
  2. ^ Chen, Ying; Prentice, Catherine (2024). "Integrating Artificial Intelligence and Customer Experience". Australasian Marketing Journal. doi:10.1177/14413582241252904.
  3. ^ "Contact Center as a Service Market Size to Reach USD 17.19 Billion in 2030". Bloomberg. May 23, 2022.