 | This article includes a list of references, related reading, or external links, but its sources remain unclear because it lacks inline citations. (December 2019) |
 | |
| Industry | Signage |
|---|---|
| Founded | 1897 |
| Founder | Benjamin Strauss |
| Headquarters | |
| Website | www |
Artkraft Strauss is a sign design and consulting company headquartered in Manhattan, New York. Throughout the 20th century, the company was the preeminent designer and creator of Times Square's iconic signs and displays. These included the “smoking” Camel sign, which wafted giant smoke rings over the Square; the Bond Clothing Stores display, a block-long extravaganza with a perpetual waterfall; and the high-neon north-Square “spectaculars” created for Canadian Club and Admiral Television. For almost a century, Artkraft Strauss was also responsible for the annual midnight ball drop that signaled the new year’s arrival.