Associated Motor Cycles

Associated Motor Cycles (AMC)
IndustryManufacturing and engineering
Founded1938
Defunct1966
FateTaken over
SuccessorNorton-Villiers
ProductsMotorcycles

Associated Motor Cycles (AMC) was a British motorcycle manufacturer founded by the Collier brothers as a parent company for the Matchless and AJS motorcycle companies. It later absorbed Francis-Barnett, James, and Norton before incorporation into Norton-Villiers. Henry Herbert Collier founded Matchless as a cycle company in 1878. His sons Henry (Harry) and Charles (Charlie) joined him and the name was changed to H. Collier & Sons.

Matchless fuel tank badge
1912 Matchless v-twin