Company type | Division |
---|---|
Industry | Publishing |
Predecessor | Timely Comics |
Founded | November 1951 |
Founder | Martin Goodman |
Defunct | October 1957 |
Fate | Rebranded as Marvel Comics in 1961 |
Successor | Marvel Comics |
Headquarters | Manhattan, New York City, U.S. |
Key people | Martin Goodman |
Products | Comic books, magazines |
Parent | Magazine Management Co., Inc. |
Atlas Comics was the 1950s comic-book publishing label that evolved into Marvel Comics.[1] Magazine and paperback novel publisher Martin Goodman, whose business strategy involved having a multitude of corporate entities, used Atlas as the umbrella name for his comic-book division during this time. Atlas evolved out of Goodman's 1940s comic-book division, Timely Comics, and was located on the 14th floor of the Empire State Building. This company is distinct from the 1970s comic-book company, also founded by Goodman, that is known as Atlas/Seaboard Comics.