Time stretching is the process of changing the speed or duration of an audio signal without affecting its pitch. Pitch scaling is the opposite: the process of changing the pitch without affecting the speed. Pitch shift is pitch scaling implemented in an effects unit and intended for live performance. Pitch control is a simpler process which affects pitch and speed simultaneously by slowing down or speeding up a recording.
These processes are often used to match the pitches and tempos of two pre-recorded clips for mixing when the clips cannot be reperformed or resampled. Time stretching is often used to adjust radio commercials[1] and the audio of television advertisements[2] to fit exactly into the 30 or 60 seconds available. It can be used to conform longer material to a designated time slot, such as a 1-hour broadcast.
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