August Schell Brewing Company

August Schell Brewing Company
Map
Location1860 Schell Rd[1]
New Ulm, Minnesota
United States
Opened1860
Annual production volume145,000 US beer barrels (170,000 hL)[2]
Active beers
Name Type
Schell's Deer Brand Pre-Prohibition American lager
Schell's Light America Light lager
Schell's Amber Red American lager
Schell's Firebrick Vienna-Style Amber lager
Schell's Cream Ale Cream Ale
Schell's IPA India Pale Ale
Schell's Dark American dark lager
Schell's LoCal Twist Wheat Beer
Grain Belt Premium American lager
Grain Belt Premium Light Light lager
Grain Belt Nordeast American Amber Lager
Grain Belt Elite American Lager
Seasonal beers
Name Type
Schell's Bock Bock
Schell's Goosetown Gose
Schell's Hefeweizen Bavarian Wheat
Schell's Oktoberfest Marzen
Schell's Snowstorm Changes Yearly
Schell's Sangria Red Citrus Lager
Grain Belt BLU Blueberry Lager
August Schell Brewing Company
The brewery in 2017
Location1860 Schell Rd[1]
New Ulm, Minnesota
NRHP reference No.74001007
Added to NRHPDecember 27, 1974
August Schell Brewery in the November 1884 Sanborn Fire Insurance Map

The August Schell Brewing Company is a brewing company in New Ulm, Minnesota, that was founded by German immigrant August Schell in 1860.[3] It is the second oldest family-owned brewery in America (after D. G. Yuengling & Son)[4] and became the oldest and largest brewery in Minnesota when the company bought the Grain Belt rights in 2002.[3] In September 2010, the brewery celebrated its 150th anniversary with a two-day festival. Every year, Schell's also celebrates traditional German holidays with Bock Fest and Oktoberfest.[5] The current brewery is owned and operated by the August Schell Brewing Company, a Minnesota corporation that was incorporated in 1902.[6]

  1. ^ a b "August Schell Brewing Company: Since 1860". Schellsbrewery.com. Archived from the original on 2011-09-30. Retrieved 2011-09-22.
  2. ^ Alexander, Steve (9 Mar 2013). "Schell's plans expansion as Minnesota craft brewers grow". Minneapolis Star-Tribune. Archived from the original on 6 October 2014. Retrieved 3 October 2014.
  3. ^ a b Hampson, Tim (2008). The Beer Book. London: Dorling Kindersley. p. 19. ISBN 978-1405333016.
  4. ^ Fessler, Paul. "August Schell." Archived 2016-08-28 at the Wayback Machine In Immigrant Entrepreneurship: German-American Business Biographies, 1720 to the Present, vol. 2, edited by William J. Hausman. German Historical Institute. Last modified January 29, 2015.
  5. ^ "August Schell Brewing Company: Since 1860". Schellsbrewery.com. Archived from the original on 2011-09-30. Retrieved 2011-09-22.
  6. ^ "Minnesota Secretary of State: Business Filing Details". Minnesota Secretary of State. Archived from the original on 2024-08-08. Retrieved 2020-04-09.