Avon Products

"AVON" redirects here. For other uses, see Avon.

Avon Products, Inc.
Company typeSubsidiary
IndustryCosmetics
Founded1886; 138 years ago (1886)
FounderDavid H. McConnell
HeadquartersLondon, United Kingdom
Area served
Worldwide
Key people
Angela Cretu (CEO)
ProductsCosmetics
Perfume
Skin Care
Personal Care
RevenueIncrease US$9.1 billion (2020)[1]
Decrease US$235.2 million (2018)
Increase US$−107.4 million (2016)
Total assetsDecrease US$3.01 billion (2018)
Total equityIncrease US$−848 million (2016)
Number of employees
23,000[2] (2019)
ParentNatura Holding S.A.[3][4]
Websiteavonworldwide.com
Footnotes / references
[5][6][7][8]

Avon Products, Inc. is an Anglo-American[9] multinational company selling cosmetics, skin care, perfume, and personal care products. It is a multi-level marketing company based in London. In 2020, Avon had annual sales of $9.1 billion worldwide.[2]

It is the fourteenth-largest beauty company[10] and, with 6.4 million representatives, is the second largest multi-level marketing company in the world (after Amway).[11] The company's CEO is Angela Cretu who was appointed to the position in January 2020.[12]

In May 2019, the Brazilian multinational company Natura & Co announced its intent to acquire Avon; the deal closed in January 2020. Following the merger, existing Natura shareholders held 73% of the combined company, Natura Holding S.A., with former Avon shareholders owning 27%.[13] At merger completion, Avon became a privately held company, common stock was removed from the NYSE trading.[14]

  1. ^ "Natura & Co 2020 Annual Report". Archived from the original on September 24, 2021.
  2. ^ a b "Avon Products". Fortune. Retrieved July 12, 2020.
  3. ^ "Brazil cosmetics giant Natura buys Avon in all-shares transaction". May 23, 2019.
  4. ^ "Natura agrees to buy Avon, creating cosmetics powerhouse". CNBC. May 23, 2019. Retrieved December 16, 2019.
  5. ^ "Celgene, Kinder Morgan and Actavis Set to Join the S&P 100; Several Constituent Changes Announced for S&P 500, S&P MidCap 400 and S&P SmallCap 600" (Press release). March 13, 2015.
  6. ^ "US SEC: Form 10-K Avon Products, Inc". U.S. Securities and Exchange Commission. Retrieved January 21, 2018.
  7. ^ "US SEC: Form 8-K (Feb 3, 2018)". U.S. Securities and Exchange Commission. Retrieved February 7, 2018.
  8. ^ "US SEC:FORM 10-K AVON PRODUCTS, INC". United States Securities and Exchange Commission. December 31, 2018. Retrieved April 6, 2019.
  9. ^ "Avon to cut 2,500 jobs, move headquarters to Britain". Daily Sabah. March 16, 2016.
  10. ^ "Top 20 Companies in 2019 | Beauty Packaging".
  11. ^ Kowitt, Beth (April 30, 2012). "Avon: The Rise and Fall of a Beauty Icon". Fortune. 165 (6): 106–114. Archived from the original on February 22, 2014. Retrieved April 29, 2012.
  12. ^ "Avon names new CEO". Retail Dive. Retrieved January 27, 2023.
  13. ^ "Natura &Co and Avon join forces to create a Direct-to-Consumer global beauty leader" (PDF) (Press release). Avon Products. May 22, 2019. Archived from the original (PDF) on May 23, 2019. Retrieved May 23, 2019.
  14. ^ Ayala, María Luisa (December 24, 2019). "Finanzas: Avon Products: The End Is Near For This Stock". América Retail (in Spanish). Retrieved January 27, 2023.