B. J. Fogg

B. J. Fogg
2017 portrait BJ Fogg
Born
Brian Jeffrey Fogg

(1963-08-07) August 7, 1963 (age 61)
Alma mater
Known forFogg behavior model
Persuasive technology
Behavioural design
Scientific career
FieldsCaptology
InstitutionsStanford University
ThesisCharismatic computers (1997)
Websitehttp://www.bjfogg.com/

Brian Jeffrey Fogg (born August 7, 1963) is an American social scientist and author who is a research associate[1] and adjunct professor[2] at Stanford University. He is the founder and director of the Stanford Behavior Design Lab, formerly known as the Persuasive Technology Lab.[3][4]

  1. ^ University, Stanford (September 14, 2016). "BJ Fogg". Stanford News. Retrieved December 17, 2019.
  2. ^ "BJ Fogg | Behavior Design Lab". behaviordesign.stanford.edu. Retrieved August 14, 2022.
  3. ^ Stanford, Stanford University; Notice, California 94305 Copyright Complaints Trademark. "Behavior Design Lab | Human Sciences and Technologies Advanced Research Institute". hstar.stanford.edu. Retrieved December 18, 2019.{{cite web}}: CS1 maint: numeric names: authors list (link)
  4. ^ Bowles, Nellie (October 6, 2019). "Addicted to Screens? That's Really a You Problem". The New York Times. ISSN 0362-4331. Retrieved January 29, 2020.