Bamix

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ESGE AG (Bamix)

Company type	Private
Industry	Small appliances
Founded	1953; 71 years ago (1953) in Germany, 1954 as the Bamix brand[1]
Founders	Werner Spingler Josef Gschwend[1]
Headquarters	Mettlen , Switzerland
Area served	Worldwide
Key people	Martin Schmied, CEO
Products	Immersion blenders
Owners	Hans Jud Erich Eigenmann[2]
Number of employees	55
Website	www.bamix.com

ESGE AG,^[3] operating under the brand name Bamix (stylized bamix), is a Swiss company founded in 1953^[1] that is active in the sector of electrical kitchen appliances. It is known for the Bamix, a hand-held blender which was invented by Roger Perrinjaquet, a Swiss engineer, and fully produced in Switzerland. ESGE AG also produces appliances which are co-branded. The models are Mono, Classic, DeLuxe, SwissLine, Superbox, Gastro, and SliceSy.

The company name, ESGE, comes from the initials of Spingler and Gschwend ("Es" and "Ge"), the founders of the original company, founded in Germany. Bamix is distributed worldwide in more than 40 countries with mainly exclusive distributors. In Germany, the company is marketed under the brand ESGE Zauberstab (English: "ESGE Magic Wand").