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In Australian rules football, a banner is a large crêpe paper and sticky-tape banner constructed by each team's cheer squad. It is hoisted before the start of a match, and typically shows an encouraging or celebratory message to the team; then, as the players take to the field, they run through the banner, breaking it. Traditionally, the captain, or a milestone-achieving player leads the team when breaking the banner.
Tracing its origins to the 1930s, the concept of the Australian rules football banner is unique in world sport, and has become standard at all AFL matches.