| Industry | Beverage manufacturing |
|---|---|
| Founded | 2021 |
| Founders | Bar Malik Kyle Kuzma |
| Headquarters | Los Angeles, California , US |
Key people | Bar Malik (co-founder and CEO) Kyle Kuzma (co-founder) |
| Products | Barcode drink |
Number of employees | 6[1] |
| Website | Website |
Barcode is an American brand of sports drinks. Marketed as a plant-based fitness water, Barcode is the eponymous product of the Drink Barcode company which was co-founded in 2021 by athletic trainer Mubarak "Bar" Malik and professional basketball player Kyle Kuzma. Its key ingredients include magnesium and adaptogens, the latter sourced from mushroom extracts.