 | This article needs additional citations for verification. (April 2024) |
 Logo used in the U.S. since 2022 | |
 A Baskin-Robbins on Melrose Avenue (now closed)[1] in Los Angeles, California, on September 26, 2007 | |
| Company type | Subsidiary |
|---|---|
| Industry | Food and Beverage |
| Founded | 1945 (as Burton's Ice Cream Shop) Glendale, California, U.S. |
| Founders | |
| Headquarters | 130 Royall Street Canton, Massachusetts, U.S. |
Number of locations | 7,700[2] |
Area served | Worldwide |
Key people | David Hoffmann (chairman and CEO, Dunkin' Brands)[3] |
| Products |
|
| Revenue |  US$160 million (2019) |
| Parent | Inspire Brands |
| Website | baskinrobbins.com |
Baskin-Robbins is an American multinational chain of ice cream and cake specialty shops owned by Inspire Brands. Baskin-Robbins was founded in 1945 by Burt Baskin and Irv Robbins in Glendale, California.[4] Its headquarters are in Canton, Massachusetts, and shared with sibling brand Dunkin' Donuts. It is the world's largest chain of ice cream specialty stores,[5][6] with more than 8,000 locations.[7]
The company is known for its "31 flavors" slogan, with the idea that a customer could have a different flavor every day of any month. The logo includes a stylized "31" formed from the letters "B" and "R". The slogan came from the Carson-Roberts advertising agency (which later merged into Ogilvy & Mather) in 1953. The company has introduced more than 1,300 flavors since 1945,[8][9] including the addition of vegan and non-dairy flavors in 2019.[10][11]
- ^ "BASKIN ROBBINS - CLOSED - 13 Photos & 32 Reviews - Ice Cream & Frozen Yogurt - 7150 Melrose Ave, Los Angeles, CA - Phone Number - Menu". Yelp. Retrieved April 20, 2022.
- ^ "Baskin-Robbins: stores by region 2019". Statista.
- ^ "Dunkin' Brands - People". Dunkin' Brands. Retrieved January 27, 2013.
- ^ "Our History Archived 2013-01-15 at the Wayback Machine". Baskin-Robbins' web site. Accessed 25 Feb. 2013.
- ^ "About Baskin-Robbins". Archived from the original on February 19, 2014. Retrieved February 18, 2014.
- ^ Duncan Brands (2007). "History: Dunkin' Brands". Duncan Brands. Archived from the original on April 23, 2013. Retrieved October 6, 2023.
- ^ Varian, Ethan (July 30, 2018). "Baskin-Robbins Opens 8,000th Store in Thousand Oaks | San Fernando Valley Business Journal". San Fernando Business Journal. Retrieved January 31, 2020.
- ^ "About Us | Baskin-Robbins". December 1, 2019. Retrieved December 10, 2019.
- ^ Hopper, Jessica (July 19, 2010). "Deep Freeze: Baskin-Robbins Retires Five Flavors". ABC News. Retrieved December 10, 2019.
- ^ Pomranz, Mike (July 25, 2019). "Baskin-Robbins Adds Plant-Based, Non-Dairy Flavors". Food & Wine. Retrieved October 29, 2019.
- ^ Cohen, Howard (August 1, 2019). "Baskin-Robbins introduces two new flavors – and don't even think to call them ice cream". Miami Herald. Retrieved October 29, 2019.